When Jay Singh from Casper Studios, representing MindStudio, sought to amplify their partnership lead generation, he turned to us at Thumbstop Media. MindStudio, a pioneer in no-code AI products for IT firms, aimed to broaden its horizons in the US market.
Client Overview:
- Name: Casper Studios (representing MindStudio)
- Industry: AI Solutions for IT Implementation and Resellers
- Target Market: IT firms, dev shops, IT resellers in the USA
- Goals: Generate partnership/channel partner leads, automate LinkedIn prospecting, engage with targeted audience
Our approach was multifaceted. We launched a LinkedIn campaign within 48 hours, quickly followed by cold email campaigns. We didn’t stop at identifying the ideal customer profile (ICP); we segmented it into micro-campaigns based on LinkedIn activity, ensuring tailored engagement for each group.
Work Performed:
- LinkedIn Campaign: Leveraged Jay’s presence for a tailored outreach.
- Cold Email Campaigns: Targeted around 900 leads with comprehensive email strategies.
- ICP Segmentation: Divided the ICP into micro-campaigns for personalized engagement.
- Competitor Analysis: Scraped a list of bubble.io agencies from Clutch and reverse-engineered them into contacts for a focused campaign.
The results were swift and impactful. Our targeted campaigns quickly generated significant engagement, setting the stage for fruitful partnerships. We streamlined MindStudio’s prospecting process and
established a robust foundation for growth.
Results:
- Engagement: Generated 8 qualified leads from the LinkedIn campaign and 4 additional leads from cold email campaigns.
- Automation: Enabled Jay to automate his outbound prospecting, targeting the right community profiles for sustained results.
Our collaboration with Casper Studios and MindStudio didn’t just boost their lead generation; it paved the way for ongoing success in the competitive AI product market.