The impact of social media marketing is notoriously hard to measure. If you’re not generating sales through social media, does it even matter how many likes or followers you get? How do you translate your social media metrics into valuable insights? The #1 reason that many marketers balk at social
The eternal question: how “done” do your website and LinkedIn page have to be before you start doing cold outreach? It’s a tricky question, but as with any sort of B2B marketing, you never want to phone it in. A “finished” digital presence that lacks details is often less effective
This blog explains how to design a content map, how to improve it, and how to use it in your marketing.
In each episode of our B2B Breakdown series, we review a message that we’ve received and examine the copy, the marketer’s profile, and the company profile or site.
Social media has transformed the landscape of business for the better, and many companies are trying to figure out exactly how to expand their reach and presence on these platforms. There are millions of unique social media users every month, and many are looking for brands and companies they trust
In each episode of our B2B Breakdown series, we review a message that we’ve received and examine the copy, the marketer’s profile, and the company profile or site.
Stop wasting time & money tracking metrics that don’t matter. Get right to the point after reading about the 10+ KPI’s that matter on social media.
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