Score & Segment in 34 Seconds — Zapier × Clay, No Guesswork

Most teams “qualify later.” We qualify first—automatically. In 34 seconds, a brand-new lead is enriched, scored, segmented, and routed with context your reps can act on. No heroics. Just a system.

Stack: Zapier for orchestration. Clay for enrichment. A simple, weighted model tied to our ICP.
Flow: Trigger → Enrich → Score → Segment → Route.

Trigger (0s). A form fill, webhook, or new row fires the Zap. We grab the domain/title and kick off enrichment.

Enrich (5–18s). Clay pulls the facts that actually matter: company size and industry, tech stack (Salesforce or HubSpot, etc.), seniority/title match, and fresh signals from the web (news, hiring, funding). No stale vendor lists—real context.

Score (18–26s). We compute one number against your ICP:
score = firmographics(40) + tech_fit(25) + title_seniority(20) + signals(15)
Weights are tuned to your market so the math reflects your reality—not ours.

Segment (26–32s). Paths split automatically:

• • A (80 and up): Instant AE task plus a tailored template

• • B (60 to 79): Nurture sequence with the signal baked in

• • C (40 to 59): Research queue for a human pass

• • D (under 40): Suppressed to keep noise out of the funnel
    
    

Route (32–34s). We push the record, score, and the “why now” back to your CRM. Your rep opens one card and sees the trigger, the priority, and the next step—done.

Why this works. Classic lead gen tells you who. Signal-led scoring tells you who, why, and when. That timing edge turns outreach from noise into relevance—and it compounds every week as the system learns.

If your team is drowning in raw leads or ghosting the good ones, steal this play—or tap us to wire it up end to end. We’ll set the rules with you, connect the tools, and make “qualified in under a minute” your new default.