Mapping the Buyer Universe — Clean Data, Real Targets
Most teams start with a list. We start with a map—a governed account universe your reps can trust. Titles are messy, domains don’t match, and subsidiaries hide the real decision-makers. If you begin outbound here, you burn time and credibility. We fix the foundation first.
What we map (and why it matters)
- Real entities, not look-alikes: Normalize company names, resolve the root domain, and map parent ↔ subsidiary relationships so you’re talking to the right org.
- ICP-ready attributes: Industry, geography, headcount bands, buying centers, and seniority aligned to your rules, not a vendor’s guess.
- Tech + triggers: Baseline tech stack and fresh signals (news, hiring, funding, exec moves) to spot where motion already exists.
- Confidence + reason codes: Every record ships with a confidence score and a human-readable why so reps know exactly why it made the cut.
How it works
Define rules → Source broadly → Normalize & dedupe → Enrich → Score → Route.
We run a weekly refresh, push changes to your CRM, and alert the right owner the moment an account crosses a threshold. No more generic sequences—every touch anchored in context.
Why this beats classic lead gen
Lead lists tell you who to email next. A buyer map tells you who actually exists, how entities roll up, and who owns them. One record. One domain. One owner. That clarity shortens ramp, removes internal debates, and gets reps into the right conversations faster.
If you want a buyer universe that stays clean, deduped, and current, let’s talk. We’ll translate your ICP into explicit rules, connect the sources, and give your team a map that makes every downstream play sharper.