Nobody Wears a “Ready to Buy” Sign — Signals Tell You When

In The Social Network, Zuckerberg jokes that people don’t wear a sign saying they’re single. Relationship status solved that. In sales, signal tracking does the same thing: prospects don’t declare “I’m buying now,” but their behavior does—if you know what to watch and how to turn it into action.

At Thumbstop, we convert open‑web breadcrumbs into timing your reps can trust. We monitor news, hiring, tech stacks, reviews, and executive moves, then classify those events into actionable triggers tied to your ICP and motion.

What we track (and why it matters)

• M&A law firms: We scan the last 7 days of news for your target accounts, then use AI to pull only partnerships and acquisitions—fuel for immediate, relevant outreach to the right stakeholder.

• CRM/RevOps platforms: We fingerprint a company’s live tech stack (Salesforce, HubSpot, Experience Cloud, adjacent tools) to spot migrations, friction, or expansion moments.

• Talent acquisition agencies: We mine Glassdoor and group negative reviews by theme (culture, comp, leadership). Pair that with competitor hiring and C‑suite appointments to find churn risk and poaching opportunities.

How it works

Scrape → Enrich → Classify with AI → Score → Route. We run a weekly signal pulse, push it to your CRM, and fan out alerts to the right rep with the “why now” attached. No more generic sequences—every touch anchored in context.

Why this beats classic lead gen

Lead lists tell you who. Signals tell you who, why, and when. That timing edge is the difference between being noise in someone’s inbox and being the email that lands right as a strategic move hits the wire.

If you want a signal pulse tailored to your market—and routed to reps with clear next steps—let’s talk. We’ll help your team act before competitors even realize the moment exists.